“Danjeh Aria” Company, established in 2004 with the cooperation of Esau & Huber, launched the non-alcoholic malt beverage brand “Hoffenberg.” Using advanced global technology and German machinery, all production steps from malt (germinated barley) to the final beverage are carried out fully automatically.
Aiming to boost production capacity and expand the market, the company began producing carbonated fruit drinks using natural fruit concentrates in unique flavors.
The company added carbonated energy drinks to its product line, which quickly gained popularity.
To further emphasize health-focused products, the company introduced “HoffenSoda” zero-sugar, zero-calorie sparkling water in plain and flavored varieties, offering a healthy alternative to many harmful soft drinks on the market.
